Lecturer’s comments: overall the students performance are quite disappointing. There are easy marks available in part (a) explaining the GE-McKinsey model which was used numerous times in my tutorials but this was not evident in the answer scripts. Part (b) is very straightforward question in that reading the lecture notes would suffice
Pic 01: Giant conglomerate : Diversified Portfolio of Businesses
Pic 2: Power generator business
Pic 3: NBC Entertainment that gave you infamous CSI series
Pic 4: Home electronics and 'white goods' and 12 other industries
Pic 5: Jet engines for Boeing and Airbus [Yep! they are the WORLD's biggest supplier]ANSWERS TO QUESTION 2
A) PRODUCT PORTFOLIO
Boston Matrix:
Mc George to treat the following:
1. cash users as ‘star’ product have promising growth opportunities market share and already possess high market share. Company seek to retain its market lead by INVESTING to expand production and distribution.
2. cash generators are ‘cash cow’ where geographic segments have ‘mature’ stage in the industry life cycle. Makes little sense to invest when there are very low growth opportunities. Company to HARVEST by have minimal operation costs to maximise returns.
3. cash traps are dog product where company sees little value in retaining such products. Company advised to DIVEST by discontinue operations.
4. problem child is when opportunity to grow is ...
A) PRODUCT PORTFOLIO
Boston Matrix:
Mc George to treat the following:
1. cash users as ‘star’ product have promising growth opportunities market share and already possess high market share. Company seek to retain its market lead by INVESTING to expand production and distribution.
2. cash generators are ‘cash cow’ where geographic segments have ‘mature’ stage in the industry life cycle. Makes little sense to invest when there are very low growth opportunities. Company to HARVEST by have minimal operation costs to maximise returns.
3. cash traps are dog product where company sees little value in retaining such products. Company advised to DIVEST by discontinue operations.
4. problem child is when opportunity to grow is ...
PLEASE OBTAIN FULL ANSWERS FROM ME IN CLASS.
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